6 Questions to Ask During Your Next Social Media Audit
The question most asked from marketing teams is ‘how to bounce back and find fresh ideas for getting their social media content strategy...
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Does the Competition Matter?
When you’re putting together proposals, how much attention should you give your competitors? Does knowing who your competitors are,...
Refresh Your Feed
4 Steps to Reset Your Social Media Whether you’re a social media pro or not, 2020 has rewritten quite a few of the long-standing social...
Lean Marketing: Buzzword or Solid Strategy?
The following is an expanded version of an article published in the SMPS Marketer QuickLook VOLUME 6 | ISSUE 40 | October 6, 2020)...
Social Media for the Busy Professional
Social media has become a way of life for connecting and communicating both professionally and personally. Knowing the difference and how...
Market Reinvention: What You Need to Know that No One is Telling You
Market Analysis and Research Market analysis and research have been a guidepost of strategy and decision-making for A/E/C firms for...
The Secret to Shifting From a Good to a Great Content Developer
There are many tactics I’ve taught over the years that can really help marketers, business developers, and seller-doers create quality...
We’re Open for Business!
Strategies for Continued Marketing & Business Development in a Climate of Social Distancing In this time of uncertainty – with the...
5 Signs it’s Time to Outsource Your Market Research
Market research is the systematic action of gathering and interpreting information – using statistical and analytical methods and...