On the prestigious stage of the SMPS Amplify AEC National Conference, held on August 11, 2023, Jen Newman, FSMPS, CPSM, Founding Principal of Elevate Marketing Advisors, delivered an awe-inspiring keynote that revealed the transformative power of resilience. The keynote, aptly titled "Resilience Unveiled," left the audience with key insights to navigate the trials and tribulations of life and business.
The keynote, titled "Raising Your Resiliency," captivated an eager audience of AEC industry professionals, providing them with a fresh perspective on how to navigate the most challenging of circumstances with courage and determination. Following the keynote, SMPS President, Dana Galvin Lancour, FSMPS, CPSM sat down with Jen for a vulnerable discussion.
Have a need for a keynote for your conference or corporate event, reach out to Jen directly at jen@elevatemarketingadvisors.com
About the Keynote
Resilience: A Path to Success Resilience, defined as the ability to adapt and withstand change and misfortune, was the central theme of the keynote. Drawing upon her 25 years of experience in the AEC industry, Newman emphasized the importance of resilience in thriving during times of uncertainty and change. Where unexpected disruptions can be commonplace, Newman underscored the need for organizations to cultivate a culture of resilience. Resilient firms, she explained, are more adept at navigating adversity and using it as a catalyst for innovation and growth.
Life Lessons in Resilience Jen's keynote wasn't solely about professional resilience but delved into the realm of personal challenges. Resilience, she argued, is a crucial trait for handling life's trials and tribulations. Resilient individuals, she stressed, do not linger on misfortune or failure; they acknowledge the situation, learn from it, and use it as a stepping stone to move forward.
One of the most compelling takeaways from the keynote was the power of shifting one's perspective. Newman encouraged the audience to replace the question, "Why is this happening to me?" with "What is this trying to teach me?" By doing so, one can transform their outlook from victimhood to empowerment.
Practical Resilience What made the keynote truly resonate with the audience was the practicality of her message. She shared her own remarkable journey of battling cancer. Through her experiences, she demonstrated that resilience is not a theoretical concept but a practical skill that anyone can develop with practice.
A Transformative Experience Jen's keynote, delivered at the SMPS Amplify AEC National Conference, was a transformative experience for all who attended. It served as a poignant reminder that resilience is not just about bouncing back from setbacks but thriving in the face of adversity. Her insights will undoubtedly empower professionals within the AEC industry and beyond, equipping them with the tools needed to weather any storm, adapt to change, and emerge stronger.
A Transformative Experience Jen's keynote, delivered at the SMPS Amplify AEC National Conference, was a transformative experience for all who attended. It served as a poignant reminder that resilience is not just about bouncing back from setbacks but thriving in the face of adversity. Her insights will undoubtedly empower professionals within the AEC industry and beyond, equipping them with the tools needed to weather any storm, adapt to change, and emerge stronger.
About SMPS The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C firms. The SMPS Amplify AEC National Conference brings together industry leaders, marketers, and professionals for knowledge sharing and networking. For more information about SMPS and its events, visit www.smps.org.
