ELEVATE COHORT PROGRAM

ELEVATE COHORT PROGRAM UNDERWAY

We all need community right now. We need to know we are #allinthistogether. Register today for the Elevate Annual Cohort Program where you can join a community of A/E/C marketers and business developers or C-Suite Leaders across North America! Each individual cohort will comprise of 15 marketing and business developers OR C-Suite leaders where you can share confidentially your specific challenges and triumphs in leading your firms. You will also be joining a much larger community of other cohorts through special events, and communication platforms.

Register today for the Elevate Cohort Program and be part of a unique A/E/C community across North America. Each small group cohort is comprised of 10-15 members - categorized by C-Suite Leaders, Marketers & Business Developers, and Emerging Leaders - and is designed to provide a forum to confidentially share and discuss specific challenges and triumphs in leading your firms. With membership, you also join a much larger community of other cohorts through special events and communication platforms.

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Membership is $20 per month to cover platform costs. If you have recently been furloughed or laid off, please contact cindy@elevatemarketingadvisors.com for information about cohort scholarships while unemployed.

UPCOMING & ON-DEMAND EVENTS

UPCOMING ELEVATE EVENTS

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Stand Out with Client Experiences Strategies

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TUESDAY, OCTOBER 13, 2020 | 12:00PM – 1:00PM (EST)

With increased stresses, both personal and professional, and the need to re-envision many aspects of our business and lives, how can we ensure marketing and BD initiatives are relevant, timely, and help us stand out from the competition? This session presents an empathy-mapping exercise focused on how to stay connected with clients during various stages of a relationship with goals to be present, be relevant, and stay in it together!

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR BY SMPS LAS VEGAS/ELEVATE MARKETING ADVISORS

Creating a Successful Marketing Plan without a Crystal Ball Using the Lean Marketing Approach

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WEDNESDAY, OCTOBER 14, 2020 | 12:00PM – 1:15PM (PST)

Lean marketing is a minimalist, iterative marketing strategy that works particularly well in a turbulent or unpredictable market. Similar to agile marketing, it is a process that allows you to tweak your marketing strategies often to analyze what is working and what isn’t. Lean marketing builds in time for frequent evaluations and iterations, so you can adapt and tweak your marketing strategy as you get feedback, as the market shifts, and as your competitors unleash their strategies. Change is inevitable. Rather than investing significant time and resources into perfecting your campaigns and tactics, lean marketing encourages running experimental trials during the process because when you fail early and often, you will actually save time and money learning from best and new practices.

In this SMPS Fellows-led forum, we will begin by discussing the 10 benefits to lean marketing prior to breaking out into small zoom break out rooms to discuss how to develop and implement these types of marketing plans.

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Building Client Relationships in the Virtual Environment Using The Four Rs

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THURSDAY, OCTOBER 15, 2020 | 12:00PM – 1:30PM (EST)

Building relationships in a virtual environment can be particularly challenging. Trust and value are what really matters and are the foundation for building and sustaining relationships. Not only is it possible to build solid relationships remotely, we might just do it better without the crutch of in-person meetings. What matters is we apply the 4 Rs: Be Relevant, Be Real, Be Relatable, and Be Reliable to all relationship building whether in person or virtual.

Join Jen Newman, FSMPS, CPSM, principal of Elevate Marketing Advisors, as she shares strategies for building client relationships in a virtual environment.

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR BY CSMPS/ELEVATE MARKETING ADVISORS

Maximizing Client Relationships from Behind the Desk or From a Physical Distance

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THURSDAY, OCTOBER 15, 2020 | 12:00PM – 1:00PM (PDT)

Clients want to work with people they like, know, and trust. Whether it's a project manager who never leaves their desk, a senior leader who engages clients in business development every day, or through our current reality of physical distance, this module will help attendees create micro-habits for maximizing relationships.

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR BY WTS CENTRAL REGION/ELEVATE MARKETING ADVISORS

Connecting in a Remote Environment

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THURSDAY, OCTOBER 15, 2020 | 1:30PM – 3:00PM (EST)

Jen Newman, FSMSP, CPSM, explores the most effective tools and tactics to build new connections in a remote environment and how to nurture existing relationships with purpose and intention.

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Nimble Marketing Plans

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WEDNESDAY, OCTOBER 21, 2020 | 2:00PM - 2:30PM (CST)

In a world of disruption, it is critical to have a nimble marketing plan with clear objectives, timeline, and budget. Join Sarah Kinard to help you identify where you want to go in 2021 as a firm, what is meaningful to your audience, and what efforts will win work.

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Swivel Strength – The Power of Pivoting while Maintaining Vision

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WEDNESDAY, NOVEMBER 18, 2020 | 2:00PM - 2:30PM (CST)

Before the world turned upside down in March 2020, the economy had reached historic milestones for jobs, income and stock prices. The AEC industry was booming and the conversation was all about watching and preparing for the next recession, the next predictable change. And then the unpredictable happened. It happened again, and again, and again. And it’s still happening today! But our vision and end goals still remain the same – keep winning work, keep executing work, and be profitable. So in a time when the only option is to adapt or wither, how do we change our paths but still maintain our focus? Fawn Radmanich, CPSM, will share how she and her team have built the swivel strength to pivot and push forward, providing some key tips for individuals and other teams to do the same.

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Client Feedback - Discover What Matters Most to Your Client

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TUESDAY, DECEMBER 8, 2020 | 12:00PM – 1:00PM (EST)

This webinar reinforces the significance of establishing and maintaining positive working relationships to achieve professional success through client feedback. Discover how to build and rebuild trust-based relationships with colleagues, clients, and contract partners with an active client feedback program.