ELEVATE COHORT PROGRAM

ELEVATE COHORT PROGRAM UNDERWAY

We all need community right now. We need to know we are #allinthistogether. Register today for the Elevate Annual Cohort Program where you can join a community of A/E/C marketers and business developers or C-Suite Leaders across North America! Each individual cohort will comprise of 15 marketing and business developers OR C-Suite leaders where you can share confidentially your specific challenges and triumphs in leading your firms. You will also be joining a much larger community of other cohorts through special events, and communication platforms.

Register today for the Elevate Cohort Program and be part of a unique A/E/C community across North America. Each small group cohort is comprised of 10-15 members - categorized by C-Suite Leaders, Marketers & Business Developers, and Emerging Leaders - and is designed to provide a forum to confidentially share and discuss specific challenges and triumphs in leading your firms. With membership, you also join a much larger community of other cohorts through special events and communication platforms.

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Membership is $20 per month to cover platform costs. If you have recently been furloughed or laid off, please contact cindy@elevatemarketingadvisors.com for information about cohort scholarships while unemployed.

UPCOMING & ON-DEMAND EVENTS

UPCOMING ELEVATE EVENTS

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

March 2

TIME IS MONEY: THE VALUE OF VIRTUAL INTERVIEW PREP

We all know the saying “time is money” and we’ve debated the issues of how to reduce the time a team takes to prep for interviews. Dena will discuss the keys to prepping a team virtually to to optimize remote engagement.

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ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

April 6

YOUR DIGITAL STRATEGY TOOLKIT

Refresh your feed with five tools that will simplify your digital strategy. Whether you are jumpstarting your social media after the upheaval of 2020 or simply looking to learn a few new tricks, this session will walk you through five tools to audit your following, uncover content opportunities, and stay aligned with your firm’s brand on social media.

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ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

May 4

CLIENT DEBRIEFS

While we as engineers, architects, or contractors like to think we know why a client did not select our team, we simply cannot know all the elements that determine a client’s decision. It is important to have a conversation with the client after a proposal submittal (win or loss) to gauge the client’s assessments of the proposal which allows us to understand which components may need further prioritization. The debrief process can serve as a guide for how you might best structure proposals or presentations for your team and what issues are important (and actionable) for your team. This session also includes the specifics of a successful client debrief meeting so you and your clients can reap the benefits of this valuable tool.

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ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

July 6

EVERYONE NEEDS A CRM... OR DO THEY?

Let’s talk CRM. Firms across the globe are using CRM solutions to better manage their relationships and opportunities, but what’s the benefit? Emy will hash out the benefits of CRM, ways to optimize and leverage CRM to win more work, and explore feasible solutions to take advantage of these tools without breaking the bank.

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ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

August 3

PLANNING FOR OWNERSHIP TRANSITION

Privately-held firms in the A/E sector have various options for transitioning ownership. Many seek to transition internally to successive generations of management. Some look to build and sell to a strategic buyer. Still others may choose to establish an employee stock ownership plan (ESOP) and expand ownership to its entire workforce. This webinar will explore the pros and cons of each path, and the steps you should be taking now to ensure a successful transition.

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ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

September 7

LOOKING AHEAD: 2022 A/E/C MARKETING TOOLBOX

It’s almost time to start planning for 2022! What have we learned this year and how should we prepare for what’s next in branding and marketing our firms? Ida will share proven strategies and approaches, review top emerging trends and discuss what they mean for positioning your firm to win in today’s fast-changing and highly-competitive marketplace.

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ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

October 5

MARKETING IS EVERYBODY'S BUSINESS

Far too often A/E/C businesses of all sizes leave the official job of marketing to, well, the marketing department. Here’s a news flash: Anyone associated with your business that comes into contact with a prospect or client is performing a marketing function. So, the question is — are they prepared to carry out that function well? One of the smartest things any business can do is create and perform official marketing training for everybody in the firm, including technical personnel, administrative staff, and finance-related staff. Join Carla to learn how you can make marketing a living, breathing part of your company culture

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ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

November 2

MARKET FORECAST: WHAT'S ON THE HORIZON FOR TRANSPORTATION

2021 is the year of change for our nation and certainly for Transportation. By November 2021, we should have more answers on the FAST ACT, we will have more information on additional Transportation funding, and we will have a better understanding regarding recovery and tax or fuel income. What a difference a year makes!

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ON-DEMAND ELEVATE EVENTS

PREVIOUSLY PRESENTED ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

M&A FOR A&E: What you need to know for 2021

presented by Steve Gido, ROG

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Client Feedback - Discover What Matters Most to Your Client

presented by Carolyn Ferguson, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Swivel Strength – The Power of Pivoting while Maintaining Vision

presented by Fawn Radmanich, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Nimble Marketing Plans

presented by Ida Cheinman

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Stand Out with Client Experiences Strategies

presented by Sarah Kinard

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Maximizing Your Bottom Line with Effective Go-No Go Processes

presented by Joy Guinn, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Research & Tax Credits: Why Designers Qualify for the Research Tax Credit

presented by Dawson Fercho

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

The Importance of a Marketing Budget and Tracking ROI

presented by Carla Thompson, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Social Media Tips for the Busy Professional

presented by Jen Newman, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Lions and Tigers and Video Interviews

presented by Dena Wyatt

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Get the Most Out Of Your Virtual Meeting

presented by Jen Newman, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Navigating Market Shifts With A Strategic Business Development Approach

presented by Jen Newman, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Maximizing Client Relationships From Behind The Desk Or From A Physical Distance

presented by Jen Newman, FSMPS, CPSM