ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

Social Media Tips for the Busy Professional

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES

TUESDAY, AUGUST 11, 2020 | 12:00PM – 1:00PM (EST)

Using social media effectively can be a struggle and is often relegated to the bottom of the to do list. Social media channels, particularly LinkedIn, are effective ways to connect with clients and share information about you, your firm, your vision, and your story. This webinar takes you through social media strategies to increase visibility and position your firm in a social environment.

SMPS FELLOWS FORUM

The Importance of a Marketing Budget and Tracking ROI

SMPS UTAH FELLOWS FORUM WEBINAR
WEDNESDAY, AUGUST 12, 2020 | 9:00AM - 10:00AM (MST)

It’s no secret that marketing departments are under increasing pressure to justify their spending, prove the effects of their marketing campaigns, and demonstrate program success or risk losing their budgets for the following year. So why do so many A/E/C firms go without one or prepare a budget that sits on a shelf?  C’mon, ‘fess up, we all know it happens — a lot. Join Elevate Marketing Advisors’ Jen Newman, FSMPS, CPSM; Doug Parker, FSMPS, CPSM; and Carla Thompson, FSMPS, CPSM along with Joy Guinn, FMSPS, CPSM, Guinn Consulting Engineers; Kenda Salisbury, FSMPS, CPSM, Degenkolb Engineers, and Carolyn Ferguson, SMPS, CPSM, WinMore Marketing Advisors for this info-packed webinar.

ELEVATE GIVE ME THIRTY WEBINAR SERIES

Research & Tax Credits: Why Designers Qualify for the Research Tax Credit

GIVE ME THIRTY WEBINAR SERIES
TUESDAY, AUGUST 19, 2020 | 2:00PM - 2:30PM (CST)

If you are a shareholder, principal, financial advisor, CPA, CFO, controller, owner, business/ops manager, or supplier to the A/E/C industry, this webinar highlights current rules and legislation governing the Federal Research and Development (R&D) tax credit and how it applies to your firm. Dawson Fercho presents ways to reduce overhead rates, increase cash flow and profit-to-earnings ratios, realize permanent tax savings, and develop an alternative source of cash to fund growth in technical-based jobs.

SDA/ELEVATE MARKETING ADVISORS WEBINAR

Improving Your Presence & Communication with Vocal Inflection

SOCIETY OF DESIGN ADMINISTRATORS WEBINAR 
TUESDAY, AUGUST 25, 2020 | 3:00PM – 4:00PM (EST)

Much like an appropriately placed comma can change the meaning of a sentence when reading, changes in your vocal inflection, also known as pitch and tone, can quickly change the meaning of a word or sentence for the listener. Remember, reality is in the ear of the beholder. In an ever-evolving world, we can count on the fact that communication is difficult, no matter the medium. Inflection is a great tool for improving not only your presence, but also ensuring your message is received as intended. Join Elevate Marketing Advisors' Jen Newman, FSMPS, CPSM, as she shares tactics to help you improve your presence and communication with vocal inflection for the virtual and face-to-face world.

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

Maximizing Your Bottom Line with Effective Go-No Go Processes

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES

TUESDAY, SEPTEMBER 8, 2020 | 12:00PM – 1:00PM (EST)

New research from the Society for Marketing Professional Services (SMPS) indicates the average A/E/C firm hit rate – measured most commonly as the total number of proposals submitted to the total number of projects won – falls within the 37-44% range, depending upon discipline. As such, it’s never been more imperative to establish and implement a Go/No-Go process. Pursuits are a huge expense for firms so it’s critical to be strategic when deciding to pursue a project.

ELEVATE GIVE ME THIRTY WEBINAR SERIES

Add a Marketing Audit to Your Marketing Toolkit

GIVE ME THIRTY WEBINAR SERIES
TUESDAY, SEPTEMBER 23, 2020 | 2:00PM - 2:30PM (CST)

Much like a project benefits from value engineering, your marketing department can benefit from a fresh perspective. A marketing audit highlights areas that are performing well and the activities, actions, and performances that need work. Some companies only conduct audits when things go wrong, but conducting periodic marketing audits enables your team to discover problems early and develop solutions; an audit can uncover strategies you may not have considered  or even knew you needed. Join Carla Thompson, FSMPS, CPSM,  to learn more about this underutilized tool in the marketer’s toolkit.

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

Stand Out with Client Experiences Strategies

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES

TUESDAY, OCTOBER 13, 2020 | 12:00PM – 1:00PM (EST)

With increased stresses, both personal and professional, and the need to re-envision many aspects of our business and lives, how can we ensure marketing and BD initiatives are relevant, timely, and help us stand out from the competition? This session presents an empathy-mapping exercise focused on how to stay connected with clients during various stages of a relationship with goals to be present, be relevant, and stay in it together!

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Nimble Marketing Plans

GIVE ME THIRTY WEBINAR SERIES
TUESDAY, OCTOBER 21, 2020 | 2:00PM - 2:30PM (CST)

In a world of disruption, it is critical to have a nimble marketing plan with clear objectives, timeline, and budget. Join Sarah Kinard to help you identify where you want to go in 2021 as a firm, what is meaningful to your audience, and what efforts will win work.

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

Proposal Strategies Guaranteed to Increase Your Win Rate

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES

TUESDAY, NOVEMBER 10, 2020 | 12:00PM – 1:00PM (EST)

Winning proposals are based on good intelligence about the client and the project, careful planning and structuring of the material, and your ability to convey your firm’s key differentiators. This webinar details a proposal strategy process that digs deep to understand what the client is looking for, what you can offer that no one else can, and the keys to creating a custom proposal that resonates with the client.

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Brand Promise

GIVE ME THIRTY WEBINAR SERIES
TUESDAY, NOVEMBER 18, 2020 | 2:00PM - 2:30PM (CST)

What is a brand promise and how do the best companies deliver on it? Brandy Little, CPSM, CPCC, explores the world of brand promise and highlights key steps in the process to create iconic and memorable brands.

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES BY ASHE/ELEVATE MARKETING ADVISORS

Client Feedback - Discover What Matters Most to Your Client

ELEVATE YOUR BUSINESS STRATEGIES WEBINAR SERIES

TUESDAY, DECEMBER 8, 2020 | 12:00PM – 1:00PM (EST)

This webinar reinforces the significance of establishing and maintaining positive working relationships to achieve professional success through client feedback. Discover how to build and rebuild trust-based relationships with colleagues, clients, and contract partners with an active client feedback program.

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Lions and Tigers and Video Interviews

presented by Dena Wyatt 

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Get the Most Out Of Your Virtual Meeting

presented b y Jen Newman, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Navigating Market Shifts With A Strategic Business Development Approach

presented by Jen Newman, FSMPS, CPSM

PREVIOUSLY PRESENTED ELEVATE LEARNING SERIES WEBINARS

Maximizing Client Relationships From Behind The Desk Or From A Physical Distance

presented b y Jen Newman, FSMPS, CPSM